Industries · Travel & tourism
Media for travel and tourism brands
Booking windows, route launches, sales and seasons. KBR plans, buys and measures media for airlines, airports, destinations and accommodation, inspiring people to travel and capturing the booking when they decide.
The short answer
What does a travel media agency do?
A travel media agency plans and buys advertising that turns daydreaming into bookings. It inspires people with destinations and experiences, then reaches them again when they search, compare and book, timed to the seasons and booking windows of each market.
KBR has run travel campaigns since 2017 for brands including Emirates, Christchurch Airport, Avis Budget Group, United Airlines, Tourism Fiji and Tropical North Queensland. We have launched routes with high-impact formats and run fare sales that need to move fast.
Why it's different
What makes travel and tourism brands different
Booking windows
People book weeks or months ahead, differently for each route and season. Media has to reach them inside the window.
Inspire then convert
Travel starts with inspiration and ends with a price comparison. Plans need both, connected.
Sales move fast
Fare and package sales run for days. Campaigns have to switch on, scale and stop on time.
Competitive auctions
Aggregators and other carriers bid on the same searches. Efficiency and brand protection matter.
What we do
How we help
Route and destination launches
High-impact video, BVOD, programmatic and publisher formats that make a launch impossible to miss.
Sale campaigns
Always-ready templates and budgets that switch on fast for fare and package sales.
Search and metasearch
Brand protection, route and destination search, and travel comparison platforms.
Audience targeting
In-market travel audiences, past visitors and lookalikes, by origin market.
Trade and partner activity
Co-operative campaigns with travel agents, airports and tourism partners.
Booking-linked reporting
Tracking from first view to booking, reported by route, market and channel.
How we work
From brief to results
- 01Routes, seasons and marketsWhere you need passengers or guests, from which markets and when.
- 02Plan inspire and convertBrand and launch activity connected to search and sale campaigns.
- 03Launch and optimiseDaily checks during sales, weekly optimisation otherwise.
- 04Report on bookingsBookings, revenue and cost per booking by route and channel.
Experience
Travel brands we have worked with
- Emirates
- Christchurch Airport
- Avis Budget Group
- United Airlines
- Tourism Fiji
- Tropical North Queensland
FAQ
Common questions
When should travel brands advertise?
Ahead of and during the booking window, which varies by route and season. Long-haul trips are often booked months ahead, short breaks only weeks. We look at your booking data to time inspiration activity before the window and conversion activity inside it.
Which channels work best for travel and tourism?
Video, BVOD and high-impact digital formats inspire people and launch routes. Search and metasearch capture people comparing options. Programmatic and social retarget people who showed interest. The mix shifts between launch, always-on and sale periods.
How do you compete with booking sites and aggregators in search?
By protecting your brand terms, bidding efficiently on routes and destinations where you have an advantage, and using metasearch and remarketing to win people back to book direct. We watch auction data closely so you don't overpay.
Can you run campaigns in several markets?
Yes. KBR runs campaigns in New Zealand and Australia and can plan for inbound markets with the channels people use there.
Has KBR worked with travel brands?
Yes. KBR has planned and bought media for 16 travel and tourism brands since 2017, including Emirates, Christchurch Airport, Avis Budget Group, United Airlines, Tourism Fiji and Tropical North Queensland.
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