Industries · Entertainment & leisure
Media for entertainment, gaming and leisure brands
Release dates, ticket on-sales and fan audiences that move fast. KBR plans, buys and measures media for music labels, games publishers, events, attractions and media brands, so launches land on the day and audiences keep growing after it.
The short answer
What does an entertainment media agency do?
An entertainment media agency plans and buys advertising around moments: a single drops, a game launches, tickets go on sale, a venue opens for summer. It has to build anticipation, peak on the day and keep momentum afterwards, usually across social, video and gaming platforms where fans spend their time.
KBR has run entertainment campaigns since 2017 for brands including Warner Music, Bandai Namco, MediaWorks, Ōpuke Thermal Pools, Heart of the City and Live Nation. Our founder launched New Zealand's first gaming and entertainment ad network, and we still know these audiences better than most.
Why it's different
What makes entertainment and leisure brands different
Everything is a launch
Release dates and on-sales are fixed. Media has to build before, peak on the day and sustain after, with no room for slow set-up.
Fans live on social and video
TikTok, YouTube, Instagram and streaming reach fans far better than traditional channels, and creative wears out fast.
Gaming audiences are different
Gamers spend time on Twitch, Reddit, gaming sites and in-game, and are quick to ignore ads that don't respect the culture.
Lots of small campaigns
A label or publisher can run dozens of campaigns a year. Processes have to be fast and repeatable without losing quality.
What we do
How we help
Release and launch campaigns
Pre-release, launch-day and post-launch phases planned together, with budget weighted to the moments that matter.
Fan and social audiences
TikTok, Meta, YouTube and Snapchat campaigns built around artists, franchises and fan behaviour.
Gaming media
Twitch, gaming publishers, Reddit, in-game and endemic sites, plus programmatic reaching gaming audiences at scale.
Events and on-sales
Ticketing campaigns that build anticipation, spike for on-sales and fill remaining capacity close to the date.
Attractions and local leisure
Seasonal and always-on campaigns for venues and attractions, targeted to locals and visitors.
Streams, sales and tickets
Tracking for pre-saves, streams, pre-orders, game sales and ticket purchases where platforms allow.
How we work
From brief to results
- 01Release calendarLaunch dates, on-sales and the outcomes each one needs.
- 02Plan the momentsPre-launch, launch and sustain phases for every release.
- 03Launch and optimise dailyFast creative and budget changes in the first days of each launch.
- 04Report on fans and salesStreams, sales, tickets and audience growth by channel.
Experience
Entertainment and leisure brands we have worked with
- Warner Music
- Bandai Namco (AU & NZ)
- MediaWorks
- Ōpuke Thermal Pools
- Heart of the City
- Live Nation
FAQ
Common questions
Which channels work best for music and entertainment marketing?
Social and online video do most of the work: TikTok, Instagram, Facebook, YouTube and Snapchat, plus streaming audio. Programmatic and BVOD add reach for bigger releases. The right mix depends on the artist or title, the audience and whether the goal is streams, sales or tickets.
How do you advertise to gamers?
On the platforms they use and in a way that respects them: Twitch, YouTube gaming, Reddit, gaming publishers, in-game advertising and programmatic gaming audiences. Creative that shows real gameplay and talks like the community performs far better than generic ads.
How do you plan media for a launch or ticket on-sale?
In phases. We build anticipation and audiences before launch, concentrate spend on the day and the following days, then sustain with retargeting and fresh creative. For on-sales we plan an awareness lead-in, a hard push on the day and a final push to fill remaining capacity.
Can you run campaigns in Australia as well as New Zealand?
Yes. KBR runs campaigns across New Zealand and Australia, including for entertainment brands launching in both markets at once.
Has KBR worked with entertainment and leisure brands?
Yes. KBR has planned and bought media for 24 entertainment and leisure brands since 2017, including Warner Music, Bandai Namco, MediaWorks, Ōpuke Thermal Pools, Heart of the City and Live Nation.
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