Industries
Media for the categories we know best
Since 2017 KBR has run more than 2,300 campaigns for over 330 advertisers. These are the industries where we have the deepest experience.
Pharma & healthcare
Compliant media for pharmaceutical, medical device and consumer health brands, with TAPS approvals built in.
Learn moreIndustryEducation
Intake campaigns and course-level targeting for universities, polytechnics and training providers.
Learn moreIndustryAutomotive
Model launches, always-on search and dealer-level targeting, measured on test drives and leads.
Learn moreIndustryRetail & consumer brands
Brand building, seasonal peaks, ecommerce and retail media, measured on sales.
Learn moreIndustryPublic sector & Crown
Public information and behaviour-change campaigns with transparent buying and reporting.
Learn moreIndustryEntertainment & leisure
Music releases, game launches, events and attractions, built for fast-moving fan and gaming audiences.
Learn moreIndustryFinance & insurance
Compliant campaigns for banks, lenders, KiwiSaver, investment and insurance brands, measured on applications.
Learn moreIndustryTravel & tourism
Airlines, airports, destinations and accommodation, planned around booking windows and seasons.
Learn moreWhy it matters
Why industry experience matters in media
Every category runs on its own calendar, rules and measures of success. Education lives and dies by intake dates. Automotive campaigns have to work for brands and dealers at the same time. Retail balances brand building with this week's promotion. Health advertising needs approvals before anything runs, and public sector spend has to stand up to scrutiny.
An agency that already knows those patterns plans faster, avoids the obvious mistakes and spends more of your budget on what works.
Next step
Get a free media review
A 30-minute call with a senior strategist. We'll look at your current media, spend and reporting, and tell you plainly what we'd change.