Industries · Finance & insurance
Media for finance and insurance brands in New Zealand
Regulated claims, long consideration and high-value customers. KBR plans, buys and measures media for banks, lenders, KiwiSaver and investment providers and insurers, so campaigns stay compliant and are judged on applications, quotes and customers, not clicks.
The short answer
What does a financial services media agency do?
A financial services media agency plans and buys advertising for products people think hard about: mortgages, savings, KiwiSaver, investments and insurance. It has to work within financial advertising rules and platform policies, reach people at the moments they make decisions, and prove that media produces valuable customers.
KBR has run finance and insurance campaigns since 2017 for brands including NZ Home Loans, Rabobank, Generate KiwiSaver, Fidelity Life, Aon, nib and the Financial Markets Authority. We are known for programmatic and search efficiency, data-led targeting and test-and-learn plans that compound over time.
Why it's different
What makes finance and insurance brands different
Regulated advertising
Claims about returns, fees, interest rates and cover must not mislead, and lending ads have extra disclosure rules. Plans need room for compliance review.
Platform policies
Google and Meta apply extra rules to financial services ads, including verification and limits on targeting for some products.
Long consideration
People compare options for weeks. Media has to stay present through research and comparison, then capture the decision.
Value per customer
A home loan or policy can be worth thousands. Measurement has to look past cost per click to cost per valuable customer.
What we do
How we help
Acquisition campaigns
Search, programmatic and social built around applications, quotes and enquiries.
Brand and trust building
Video, BVOD, audio and quality publishers that build the trust people need before they choose a provider.
Compliance built into the plan
Time for legal and compliance review, platform verification and disclosure requirements scheduled from the start.
Data-led targeting
Life-stage, intent and first-party audiences, used responsibly and in line with privacy rules.
Search efficiency
Account structures, bidding and negative keywords that cut wasted spend in competitive financial auctions.
Test and learn
Structured tests across audiences, channels and creative, so performance improves month after month.
How we work
From brief to results
- 01Products and compliance checkPriority products, target customers and the approvals each needs.
- 02Plan for considerationBrand, comparison and conversion stages covered with the right channels.
- 03Launch, test and optimiseWeekly optimisation and a running test plan.
- 04Report on customersCost per quote, application and funded customer by channel.
Experience
Finance and insurance brands we have worked with
- NZ Home Loans
- Rabobank
- Generate KiwiSaver
- Fidelity Life
- Aon
- nib
- Financial Markets Authority
- Oyster Group
FAQ
Common questions
What rules apply to financial services advertising in New Zealand?
Financial advertising must not be misleading under the Fair Trading Act and the Financial Markets Conduct Act, and the Financial Markets Authority monitors how financial products are promoted. Consumer lending advertising also has to follow the Credit Contracts and Consumer Finance Act and the Responsible Lending Code. We plan time for your compliance review and make sure formats can carry required information.
Do Google and Meta restrict financial ads?
Yes. Google requires financial services verification in some countries and has rules for products such as loans and investments. Meta has policies for financial products and, in some markets, limits targeting for credit ads. We set campaigns up to meet these rules so ads are approved and stay running.
Which channels work best for finance and insurance brands?
Search captures people actively comparing products. Programmatic and social reach people at life moments such as buying a home, starting work or retiring. Video, BVOD and audio build the trust that makes people choose you. The mix depends on the product and how long people take to decide.
How do you measure media for financial services?
Against quotes, applications and funded customers, not clicks. We connect GA4, form and quote tracking and, where possible, CRM data, so you can see which channels produce valuable customers.
Has KBR worked with finance and insurance brands?
Yes. KBR has planned and bought media for 19 finance and insurance brands since 2017, including NZ Home Loans, Rabobank, Generate KiwiSaver, Fidelity Life, Aon, nib and the Financial Markets Authority.
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