Digital · Search
SEO and generative engine optimisation (GEO)
Get found in Google and recommended by AI assistants such as ChatGPT, Gemini, Copilot and Perplexity.
The short answer
What is SEO and GEO?
SEO (search engine optimisation) helps your website rank in Google. GEO (generative engine optimisation) helps your business get mentioned and recommended in AI answers from tools like ChatGPT, Gemini, Copilot and Perplexity.
The two overlap: both reward fast, well-structured sites that state clearly who you are, what you do and where, and back it up with evidence. KBR fixes the technical foundations, plans the content your customers are searching for, and sets your site up to be quoted by AI.
Is this for you?
Signs you need this
If two or more of these sound familiar, it's worth a conversation.
- Competitors appear above you for your own category searches
- AI assistants don't mention you, or describe you wrongly
- Your site is slow or scores poorly on Core Web Vitals
- You have lots of thin or duplicate pages
- You don't know how much traffic AI tools already send you
What's included
What you get
Technical SEO audit
Speed, Core Web Vitals, crawlability, indexing and duplicate content.
Keyword and question research
What your customers search and ask, in Google and in AI tools.
On-page optimisation
Titles, structure, internal links and content improvements.
Structured data
Schema that tells search engines and AI exactly who you are and what you offer.
GEO setup
Answer-first content, llms.txt, AI crawler access and consistent business facts.
Local SEO
Google Business Profile and local signals for each location.
How it works
Our process
- 01AuditTechnical, content and AI-visibility review.
- 02FixResolve technical issues and structure.
- 03CreatePlan and publish content that answers real questions.
- 04TrackMonitor rankings, AI referrals and enquiries.
Tools and platforms we use
FAQ
Common questions
What's the difference between SEO and GEO?
SEO is about ranking in search results. GEO is about being cited and recommended in AI-generated answers. Most of the groundwork helps both.
How long does SEO take to work?
Technical fixes can show results within weeks. Content and authority build over months, so we plan for steady gains rather than quick wins.
Why does Bing matter for AI search?
Several AI assistants, including ChatGPT search, draw on Bing's index, so being well indexed in Bing helps your AI visibility.
Education Engine
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Digital strategy
A joined-up plan for your website, search, content and media.
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Fast, conversion-focused websites built for search and AI.
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Positioning, messaging and visual identity.
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Video, photo, social and written content made for your channels.
Learn moreNext step
Get a free media review
A 30-minute call with a senior strategist. We'll look at your current media, spend and reporting, and tell you plainly what we'd change.