Digital · Content
Content production for social, video, web and campaigns
Video, photography, social, display and written content, planned around your media so every asset has a job to do.
The short answer
What is content production?
Content production is the planning and making of the assets your marketing runs on: video, photography, social posts, display ads and written content for your website.
KBR produces content through our brand and digital partnership and plans it alongside your media. That means the right formats, lengths and messages for each channel, delivered on time, with versions ready for every platform.
Is this for you?
Signs you need this
If two or more of these sound familiar, it's worth a conversation.
- The same asset is stretched across every channel
- Creative arrives late for campaign launches
- Ads fatigue quickly because there aren't enough versions
- You have no video, or only one long brand video
- Your website content is thin or out of date
What's included
What you get
Content planning
A content calendar mapped to your media plan and channels.
Video
From short-form social and bumpers to brand films.
Photography
Product, people and location shoots.
Social and display
Creative in every size and format your channels need.
Web and SEO content
Pages and articles written to be found and quoted.
Versioning
Cut-downs and resizes for every platform.
How it works
Our process
- 01PlanAgree what's needed for each channel and when.
- 02CreateScript, shoot, design and write.
- 03VersionAdapt assets for every format and platform.
- 04LearnUse performance data to shape the next round.
FAQ
Common questions
Do you only produce content for campaigns you run?
No, but content works best when it's planned with the media, so that's where we add the most value.
Can you make content for TikTok and Reels?
Yes. We plan short-form vertical video as part of the content mix where those channels fit your audience.
How do you decide what content to make?
We start from the media plan and what each channel needs, then use performance data to refine what we make next.
Education Engine
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Learn moreNext step
Get a free media review
A 30-minute call with a senior strategist. We'll look at your current media, spend and reporting, and tell you plainly what we'd change.