Digital · Digital
Digital strategy that joins up media, website, search and content
A clear plan for how your website, search, social, content and paid media work together, with priorities, budgets and measures agreed up front.
The short answer
What is a digital strategy?
A digital strategy sets out how your website, search, social, content, data and paid media work together to hit your business goals. It decides what to do first, what to stop, and how to measure progress.
KBR builds digital strategies from an audit of where you are today, then turns them into a practical roadmap your team can act on, with the media plan built in rather than bolted on.
Is this for you?
Signs you need this
If two or more of these sound familiar, it's worth a conversation.
- Your website, SEO and media are managed by different people with different goals
- You're not sure where to invest next
- Digital activity is busy but results are flat
- Tracking and reporting don't join up
- AI search is changing how customers find you and you have no plan for it
What's included
What you get
Digital audit
Website, search, social, data, tracking and paid media reviewed together.
Customer journey
How your customers research and buy, and where you lose them.
Channel priorities
What each channel should do, and what to do first.
Roadmap
Actions with budgets, timings and owners.
Measurement framework
KPIs and reporting so you can track progress.
Quarterly reviews
Keep the strategy current as results come in.
How it works
Our process
- 01AuditReview your digital presence and performance.
- 02PrioritiseAgree the opportunities with the biggest impact.
- 03PlanBuild the roadmap, budgets and KPIs.
- 04DeliverExecute with KBR or your own team, reviewing quarterly.
Tools and platforms we use
FAQ
Common questions
How is digital strategy different from media strategy?
Media strategy focuses on paid advertising. Digital strategy covers your whole digital presence, including your website, search, content and data, with paid media as one part.
Do we have to use KBR to deliver it?
No. The roadmap works with your own team or other partners, though most clients have us deliver some or all of it.
What does the audit cover?
Your website, SEO and AI search visibility, social, tracking and analytics, and paid media performance.
Education Engine
Related guides
Digital Strategy Planning: Building Smarter, More Resilient Media Plans
How to set objectives, understand audiences, plan the funnel, measure attention and budget flexibly for stronger digital media plans.
ReadGuide · 5 minSearch and Social Integration Tactics
How to combine search (SEM) and paid social so each channel lowers the cost of the other and guides buyers through the funnel.
ReadGuide · 4 minBuilding a Smart Media Funnel: Awareness to Action in New Zealand
How to map channels, creative, budget and measurement to each stage of the marketing funnel for New Zealand campaigns.
ReadRelated services
SEO & AI search (GEO)
Visibility in Google and in AI answers from ChatGPT, Gemini and Perplexity.
Learn moreWebsitesWebsite design & development
Fast, conversion-focused websites built for search and AI.
Learn moreBrandBrand strategy & design
Positioning, messaging and visual identity.
Learn moreContentContent production
Video, photo, social and written content made for your channels.
Learn moreNext step
Get a free media review
A 30-minute call with a senior strategist. We'll look at your current media, spend and reporting, and tell you plainly what we'd change.