Media · Buying
Media buying across every channel, digital and offline
We buy media where your audience actually is, at the right price and frequency, and optimise it every week.
The short answer
What does a media buying agency do?
A media buying agency books and manages your advertising across channels, negotiates rates, sets up targeting and keeps campaigns on track. Good buying means reaching the right people at the right frequency without wasting impressions.
KBR buys across TV, BVOD, video, search, social, programmatic, audio and outdoor. We are platform-agnostic, we never mark up media or take hidden rebates, and a senior team optimises your campaigns every week.
Is this for you?
Signs you need this
If two or more of these sound familiar, it's worth a conversation.
- You're not sure what you actually pay for media
- Campaigns are set up and then left alone
- Frequency is too high in some places and too low in others
- You've never seen where your programmatic ads ran
- Your agency always recommends the same platforms
What's included
What you get
Brand channels
TV, BVOD, premium video, YouTube, outdoor, DOOH, audio and high-impact formats.
Performance channels
Search, shopping, social, programmatic display and native, retail media and app installs.
Programmatic
Buying through DV360, The Trade Desk, Adform and others, chosen per brief.
Brand safety
Brand-safety controls, curated inventory and private marketplace deals.
Frequency management
Smart caps so people see your ads enough, but not too much.
Weekly optimisation
Bids, budgets, audiences and creative adjusted every week.
How it works
Our process
- 01BriefConfirm objectives, audiences, budget and timings.
- 02Set upBuild campaigns, tracking and verification correctly from day one.
- 03LaunchGo live with QA checks and pacing in place.
- 04OptimiseWeekly changes and regular reviews tied to your KPIs.
Tools and platforms we use
FAQ
Common questions
Do you mark up media?
No. We don't add media markups or take hidden rebates. You see what your media actually costs.
Which DSPs do you use?
We are platform-agnostic and pick the right tool for each brief, including DV360, The Trade Desk and Adform.
How often do you optimise campaigns?
Every week as standard, with monthly reviews that link performance to your business results.
Education Engine
Related guides
Programmatic Essentials in New Zealand
A plain-English guide to programmatic media buying in New Zealand: how it works, who is involved, which deals and platforms to use, and what to track.
ReadGuide · 7 minHow DSPs Work (and Why They Matter)
A clear overview of demand-side platforms: what they do, how real-time bidding works, and what to watch for in the NZ market.
ReadGuide · 6 minYouTube and Video Buying in New Zealand
How to plan and buy YouTube and video campaigns in New Zealand: formats, targeting, creative, KPIs and local watch-outs.
ReadNext step
Get a free media review
A 30-minute call with a senior strategist. We'll look at your current media, spend and reporting, and tell you plainly what we'd change.